Shoes In The News

“My shoes, they take me for a ride” is the beginning of the song “Nightwalker”, Pethit singer paulistano Thiago. The singer is an enthusiast of bold and has several models shoes. “I choose according to my state of mind,” he says. On hold, puts a oxford. When wakes up feeling rebellious, a combat boot.

Pethit is not alone in his passion for shoes. Every day, more people are interested in them. The fashion industry has invested high in that market. Designer labels have created divisions to the strikingly feminine male audience. In addition to famous signatures, the new models bring innovation to the style. The traditional Brown and black won new nuances of colors, variety of types of jump and materials. Out there, they have up to a name: statement shoes (something like shoes noises). In the world of fashion, the term refers to that category of shoes that say something about who uses them.

The Dutch designer Mark McNairy, New Amsterdam, and Frenchman Pierre Hardy, the brand that bears his name, are considered precursors of this fashion. They put their lines of statement shoes in stores in 2009 and 2010. Since last year, other names followed. Christian Louboutin, whose brand was perpetuate by TV series Sex and the city, opened in a store for men 2011 in Paris and will soon have another in New York. Models with embroidery, thumbtacks and brightness account for half of sales of men’s catalog of Louboutin. There are some waiting queues. In Jimmy Choo, demand for shoes with made personality the brand increase the number of models in the new collection. Designer labels such as Salvatore Ferragamo, Burberry, and Lacoste, known for sobriety, also invested in bold footwear.

Close to variety of female models, the shoes for men always seemed monocórdios. “Historically, the cleaning and the general appearance of footwear were used as a way of showing status”, says fashion and design researcher Luis Fernando Campanella Rocha, Universidade Estadual de Campinas (Unicamp). Today, in a society more informal variety serves to distinguish groups within the same class.

The similarity of some statement shoes with sport models awakens the interest of many men for shoes. The most remarkable are a kind of transition from sneakers to shoes. Some have gained the nickname sapatênis. “I started collecting sneakers”, says producer paulistano Guto Magalhães. Over time, went on to buy shoes. Today they occupy one room of his apartment. The businessman Antonio Borba, of 37 years, lives in search of variety. Arrives to pay $ 500 for a pair. “brought two suitcases full of shoes from a trip to Italy,” he says. “I was two years without buying anything.” Consumers as they are changing the international fashion market. “This year, London, Milan and Paris fashion week will have a male instead of a single day,” says Liza Snook, curator of the Dutch virtual Museum of the shoe.

Reflections of this trend begin to appear in showcases Brazilian. Already there is even melissinha for men. The Grendene, owner of mark Cohen released plastic shoes for men, M:Zero. Traditional American brands such as Timberland, have varied in color. Its shoes gained Orange, yellow and Red details. The West Coast increased the variety of models in 2006 to 65% for 2011. Bon appétit of Brazilian man by shoes appears also in the release schedule. The expected six months to a year to renew the collection. Now, launch new products every month. The Brazilian market is the fourth largest in the world behind United States, China and Russia. Brazilians bought more than 19 thousand pairs in 2011, 63% more than in 2006. “Who pulls the growing market today are women and children,” says Fernando Brigagão, Democratic brand. Male feet are getting more fun – and valued. ”

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