27-01-2012
Gervasio Pérez
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The shoes are the accessory most bought by the Spanish.
Dress the feet with style is trend. In recent years, even more than the own clothes. Shoes occupy the podium. In Spain the average consumption is five pairs per inhabitant per year (accounted for the footwear for home, work…). In 2010, FICE (Federation of industries of the footwear Spanish) calculates the Spaniards to buy 235 million base pairs, representing 23 per cent of spending that is dedicated to completing our clothing. That is why we propose 12 of the best and most curious designs of the season that comes.
Plugins are now the most attractive commercial hook to attract consumers. “There is greater demand for accessories because, in a period of crisis, these items are cheaper and claim a different look or more fashionable yet using apparel from previous seasons”. “Why many stores have increased their offer in snap-ins and have also appeared many shops that are exclusively focused on this type of product,” says Victor Fabregat, director of the public office of measurement Cityc (Centre of information textile and clothing).
BESTSELLER. If add other accessories (handbags, scarves…), the percentage amounts almost to 27 per cent dedicated money costume. Why plugins are the best seller in times of crisis and remain on an upward trend while other subsectors retreat in sales. However, the Spanish footwear sector has undergone a concentration in recent years and has lost both jobs and number of companies, although exports of leather goods have doubled in the last decade and have appeared chains aimed exclusively at these products as Uterqüe, Bimba & Lola, Fun & Basics, Misako… As well as some foreign, such as the American Coach, that have been released on the hunt for the Spanish market.
But this is not a trend only homeland. The international market is moving in the same direction, and the average consumption of shoes in Europe, for example, also round five pairs per inhabitant per year and also maintained an upward trend, which grew more than 10%, reasons why multitude of global-minded firms specialized in snap-ins have emerged in 2011. It is the case of the Italian Ash or American Anthropologie, join others like Nine West or Kate Spade. They have also proliferated significantly designers dedicated only to the marketing of shoes and handbags, who joined media phenomena and commercial such as Manolo Blahnik, Christian Louboutin and Jimmy Choo. It is the case with names like English Nicholas Kirkwood, American Brian Atwood and Patricia Rosales Hispaniola.
