The art of making shoes of excellence is not to everyone, and Portugal has shown you know to be at the level of the best luxury footwear manufacturers, primarily male audience.
Based in São João da Madeira, the factory employs 105 people, including the daughter of Carlos Santos, Ana Santos, Director of human resources and Commercial departments. “We are a family company, with spirit of Union, but commercial instinct and very established brand concept. Know exactly what you want for the success of Carlos Santos. I started very young, grew up in this factory, she grew up with me, and I won a place among major markets because of the quality of the products that we do here every day for many years, “says Carlos Santos to DN.
Part of its success lies in the quality of manpower that has to work in the factory, people with years of home. “The Group Zarco existed for years and 69 has a very old call Mack James, who still manufacture. At one point, there was no need to change, innovate, and how was the mentor of this idea, the brand ended up with my name. Shoes are manufactured with materials of top, whose raw material is from countries such as Italy, Germany and France, produced in specific pastoreios, ensuring the high quality of final product logo, skins “.
Internationalization was one of the big bets, investing in markets like the French, Dutch, Belgian, American, English, Italian and African (Angola). “Very early on that we decided to delineate an export strategy, because we realized that was abroad that our product would be understood. Unfortunately, Portugal does not have consumer to our shoes and sell enough to be consumed sequentially. It is a matter of culture. We have men who appreciate and love our shoes, but are a minority, so we look for markets and buyers to show that we are good and that we are among the best, because competition is very great, “says Carlos Santos, in his tone of voice paused but incisive.
In the latest edition of Footwear international fair MICAM in Milan, where the brand is assiduous presence for several years now, Carlos Santos informed the new collection spring/summer 2012. Highlight for the new line inspired by bowling shoes, for daily use, in various colours, adapted the cosmopolitan men who may or may not have to use fact in his professional life.